Finding the right Web hosting service for your website is one thing, choosing a URL or address is another. Now to help you with the latter, here are the qualities it should have:
ORIGINAL – You must first do some research before you register the name. Buying a domain and accidentally using a trademarked name will only end in legal disputes, which can mean incurring losses. So it would be better to find out if you are violating any intellectual property rights before you decide on an online identity.
CLEAR – Acronyms, initials, and too many hyphens are not only hard to describe to customers, but they are also difficult to remember, much less publish to a worldwide market. With that in mind, the rule “simple is better” applies here.
SHORT AND DESCRIPTIVE – This is not to say that you should go for short domains; after all, most of them have already been taken. What you should remember though is that lengthy names are often forgotten for lack of creativity. In other words, it has to be short, but describes the very essence of your business.
EXTENSION - The most common top-level domain is .com. But of course, you can choose to be specific, such as a particular country (.au, .uk, .ie) or an organisational structure (.edu, .org, .net, .gov). Choosing these will depend most on the objective of your domain, specifically who you are catering to, and what you are offering.
By having these qualities for the name of your website, you are assured that your Internet presence is effective and memorable.